Are you passionate about digital marketing and skincare?
Do you want to bring your skills and passion to an ethical, leading skincare company?
Join a company that genuinely cares about people and making a difference - without compromise
Founded in 2004, Waterlily was inspired by a goal to create a collection of active and ethical Spa Rituals. Each product, hand crafted in our botanical laboratory in Brisbane, is prepared with ingredients nurtured from paddock to finished product - ensuring the activity of each vital nutrient. Our collections are stocked in leading day spas across Australia and New Zealand and are available for delivery worldwide.
The Role
We're seeking a passionate Digital Marketing Specialist to elevate our brand's online presence. In this dynamic role, you'll craft engaging content across multiple platforms, from eye-catching social media posts to compelling email campaigns.
Based at our Morningside HQ, you'll join a skilled and enthusiastic team, inspired by values inherent in all we do: Transparency, Excellence, Lifelong learning, Creating value, Ownership.
Key Responsibilities
- Campaign Planning & Content Creation: Develop and execute comprehensive 60-day content plans for partner and retail channels. Create engaging content including carousel posts, static images, GWP assets, reels and seasonal content
- Email Marketing: Craft compelling campaign EDMs, educational content and new product launch announcements for both retail and professional audiences
- Partner Engagement: Manage monthly Creative Agency Power Sessions, conduct 1:1 Digital Power Sessions with partners and provide ongoing support for their digital marketing needs.
- Product & Event Marketing: Create and manage product pages, home banners and event collateral. Support various marketing initiatives including the QLD Ballet partnership
- Social Media Management: Direct content planning, proofread captions and posts, stay updated on social media trends to keep our online presence fresh and engaging.
Required Skills and Experience
- Proven experience in digital marketing, preferably in the beauty or skincare industry
- Genuine passion for wellness & the beauty industry, with an ethical & authentic approach to business
- Strong graphic design skills
- Proficiency in email marketing and content management systems
- Experience with WordPress (HTML coding is a plus)
- Knowledge of SEO and paid advertising platforms (Meta, TikTok, Google)
- Excellent written and verbal communication skills
Why Join Us:
- Dynamic role you can make your own
- Flexible working options + tools of trade
- Free skincare
- Ongoing training and development
- Join a company that genuinely cares about people and making a difference - without compromise
If you're a creative digital marketer ready to make your mark in the skincare industry, we’d love to hear from you